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Resident uses latest technology to offer podcasts to community

May 25, 2012

By Paul McManis

Commoner Journal staff writer

McARTHUR — A McArthur man with a background in radio now has his attention set on podcasting, and he hopes to share that technology with the communities surrounding him.

Bruce Knox said he considers himself a jack-of-all-trades and a master of none, and finds it difficult to specify one passion that stands out among others. The one concept he said always has been dear to his heart is communication and using the latest technology to reach the world around him.

“My passion is using technology to communicate. I just find it amazing. … I’m really awed by technology,” Knox said.

Knox said his early interest in the field of communication came in his younger years when he was 16-years-old and announced Vinton County High School football games for an area radio station. He said technology was a lot different then, but he enjoyed it just the same.

“It was very rudimentary,” Knox said. “We just had a tape recorder with one microphone. That was technology back then.”

That technology may have been very basic, but Knox said it was a positive step toward an early career in radio, as his announcing job led to him accepting a position with the station and later working for a radio station at Miami University in Oxford.

Knox said since that time, technology has drastically changed and now involves more easily accessed material for anyone who has access to the Internet. With changing times and a passion for technological communication, Knox decided he wanted to be a part of the new revolution.

“I’ve always liked audio production, so when the idea of podcasting came up, I wanted to see if I could do it,” Knox said.

He quickly became aware that not only could he successfully podcast, but he became an area frontrunner, providing something to an area where such technology has not yet become mainstream.

Currently, Knox provides a number of services, including podcasting through his area business, DBK Media Services. Through his service, Knox provides three area podcasts, including one in which he works with Vinton County Marketing Director Brandi Betts to provide county residents the ongoing podcast “Experiencing Vinton County.” The podcast offers information to anyone interested in current happenings in the county and shares insight and background information on particular events that will be helpful to those considering attending.

Knox said his greatest struggle in the business is bringing awareness of the product he creates. He said many people have little understanding of what a podcast is and how to use the technology.

“So many people don’t understand what podcasting is and that content is available,” Knox said. “I don’t think they know if it’s out there.”

Knox said many people go to his site and simply click on the play icon on a podcast. He said many people may not realize they can download the content to an iPod, mp3 player or other listening device and take the podcast with them to listen to at their convenience. He said users can even subscribe to podcasts and receive the latest editions of their favorite Internet files via email.

Knox said he has provided information on podcasts on his site, With this information, Knox said he hopes Vinton County and surrounding areas will begin to make themselves familiar with the technology and use it in their daily lives.

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